Developed comprehensive analytics systems to facilitate the management of budgets surpassing hundreds of thousands dollars.
Moreover, improved data storage efficiency in GBQ, resulting in monthly savings exceeding $5000.
Additionally, established a product department where improvements underwent ICE evaluation and testing. The implementation of in-house solution replaced third-party tools, leading to monthly savings of over $15000.
2
В2В - LARGE BUSINESS
Business Analytics.
Developed sales department analytics, covering everything from lead to net profit. And implemented annual planning with an error margin of just 0.5% compared to the company's actual yearly results.
Configured analytics for the category managers department, providing the department with a tool for assortment analysis and management. Additionally, the ability to track key metrics in a single report has been introduced.
3
EdTech - LARGE BUSINESS
Web-platform. Web Analytics + Business Analytics.
Rebuilt the end-to-end analytics system - automating several processes, consolidating all advertising campaigns into one report, linking business outcomes to advertising, and creating an analysis system from application to final sale for each course.
Automated 90% of the manual work for plan-fact analysis and developed a new report.
4
MarTech SaaS - MEDIUM BUSINESS
Web-platform. Web Analytics + Product Analytics.
Based on the collected data, developed a mechanism for identifying lists of users who were likely to unsubscribe soon. The list was automatically sent to the customer service department.
Errors in the data source for the main dashboard were corrected, ensuring data accuracy.
5
Aggregator - MEDIUM BUSINESS
Web-platform. Web Analytics + Product Analytics.
Reduced the time it takes for users to progress through the funnel to the target action.
Increased the response time of account managers to declines in purchase conversions from their key customers.
6
Social STARTUP
Web\iOS\Android platforms. Web Analytics + Product Analytics.
From scratch implemented analytical tools, organised analytical DWH, developed a metric system, created an event map, designed interface layouts, built dashboards, and developed and verified hypotheses.
Hired and integrated the results of the analytics team into business processes.
Implemented a Data Driven approach, where all managers began to rely on data and metrics when making decisions.